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Digital Marketing Executive (Meta Ads & Ecommerce) - Beyondsky Management System Limited

প্রকাশিত:

আবেদনের শেষ তারিখ

05-08-2026 (সকাল ০৬:০০ টা পর্যন্ত)

চাকরির সংক্ষিপ্ত তথ্য

কাজের স্থান (Workplace):

কর্মসংস্থান অবস্থা (Employment Status): Full Time

বেতন সীমা (Salary): --

চাকরির অবস্থান (Job Location): Dhaka

দায়িত্ব ও প্রেক্ষাপট (Job Context and Responsibilities)

Position: Digital Marketing Executive

Department: Marketing

About the Role

We are looking for a results-driven Digital Marketing Executive with hands-on experience in Meta (Facebook & Instagram) advertising and Bangladesh's e-commerce industry. The ideal candidate should be capable of planning, executing, optimizing, and scaling profitable advertising campaigns while maintaining accurate performance reporting.

Key Responsibilities

Meta Advertising

  • Create and manage Facebook and Instagram advertising campaigns using both ABO and CBO strategies.

  • Build and optimize Interest, Custom, Lookalike, and Retargeting audiences.

  • Conduct structured A/B testing of ad creatives (images, videos, copy, and audiences).

  • Install and manage Meta Pixel and configure conversion events such as View Content, Add to Cart, Initiate Checkout, and Purchase.

  • Monitor campaign performance using key metrics including CTR, CPC, CPM, Cost per Purchase (CPP/CPA), ROAS, and Frequency.

  • Scale successful campaigns using horizontal and vertical scaling strategies.

  • Pause or optimize underperforming campaigns within 24–48 hours.

Product & Marketing

  • Identify winning products based on campaign performance and market trends.

  • Understand Bangladesh's Cash on Delivery (COD) business model, fake order challenges, return rates, and courier operations.

  • Develop compelling advertising copy and promotional offers.

  • Review landing pages and recommend improvements to increase conversion rates.

  • Conduct competitor research on products, pricing, and advertising strategies.

Analytics & Reporting

  • Prepare daily, weekly, and monthly campaign performance reports.

  • Analyze campaign results by placement, age, gender, device, and audience.

  • Track advertising spend in both BDT and USD accurately.

  • Measure campaign profitability by comparing advertising costs against product margins.

  • Maintain organized dashboards and performance records using Microsoft Excel or Google Sheets.

Technical Skills

  • Work with Shopify and/or WordPress websites.

  • Understand Meta Pixel integration and basic Conversion API concepts.

  • Have working knowledge of Google Analytics and Google Tag Manager (preferred).

  • Coordinate with designers and developers to improve campaign performance.

যোগ্যতা ও অভিজ্ঞতা

শিক্ষাগত যোগ্যতা (Education):

    • Bachelor of Business Administration (BBA) in Marketing, Business Administration
  • Bachelor's degree in Marketing, Business Administration, or a related field.

অভিজ্ঞতা (Experience):

  • 2 to 4 years
  • The applicants should have experience in the following business area(s): Business-to-Business (B2B) Software and Services Startup

অতিরিক্ত প্রয়োজন (Additional Requirements):

  • Age At least 23 years

Required Qualifications

  • Minimum 2–4 years of experience in Digital Marketing or Performance Marketing.
  • Proven experience managing Meta advertising campaigns for e-commerce businesses.
  • Strong analytical and problem-solving skills.
  • Excellent communication and reporting abilities.
  • Proficiency in Microsoft Excel or Google Sheets.

Preferred Skills

  • Experience with Shopify or WordPress.
  • Familiarity with Google Analytics and Google Tag Manager.
  • Knowledge of Conversion Rate Optimization (CRO).
  • Experience working with Bangladesh's e-commerce and COD model.

Key Performance Indicators (KPIs)

  • Return on Ad Spend (ROAS)
  • Cost per Purchase (CPP/CPA)
  • Revenue Growth
  • Conversion Rate
  • Daily and Weekly Reporting Accuracy
  • Campaign Profitability
  • Product Scaling Success

আবেদনের প্রক্রিয়া ও যোগাযোগ

আবেদন করার আগে পড়ুন:

সম্পূর্ণ প্রক্রিয়া:

How to Apply

Interested candidates are requested to send their updated CV along with a brief portfolio or screenshots of campaign performance (if available) to:

henaenterprisesltd@gmail.com

সরাসরি আবেদনের লিঙ্ক: Bdjobs-এ আবেদন/বিস্তারিত দেখতে ক্লিক করুন

যোগাযোগের ইমেইল (যদি থাকে): Send your CV to the given email henaenterprisesltd@gmail.com